| 
Summer
2002
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Defining
Your Target Market |
So much money
is wasted every year on advertising products and services
to people who are not true prospects for a business. In
the 21st century we have so many targeted segments it's
easy to reach your best clients... If you know where to
look!
All too often,
a business owner focuses on selling the aspects of his
business that appeal most to him. This would be great,
if all of his prospects felt the same way the owner did
- and - if they all knew every aspect of the business
as intimately as the owner. This just doesn't happen and
it's the cause for many small business failures.
Many successful
organizations understand this premis and hire outside
marketing and advertising companies to promote their business.
They rely on people outside of their business to create
a pitch for prospects outside of their business. A marketing
strategist is very familiar with buying patterns and emoitional
purchases. They plug in the facts of a business to proven
strategies and it delivers the best of both worlds.
| |
Bob
Pianka - Focused On Your Profits |
It's not about
being a star. It's about putting together a mini television
show that delivers your message quickly and sucsinctly.
Whether it's a sales video
to promote your company to your prospects, a video
brochure to expound on the virtues of your business
or an informational piece to enhance your corporate communications,
Bob has the experience of delivering the goods.
His business
acumin turns any subject matter into an interesting and
compeling script.
What matters
most? What your product can do your your customer or what
your customer thinks your product can do for them? It's
a profound question and there are circumstances where
both are correct.
Let us start
by saying, that at no time do we ever recommend you compromising
your integrity by lying about your product or deceiving
the public about the truth.
Back To LEADZ
Magazine |
